SEPTEMBER 17-19, 2013 ----  Hyatt Regency ATLANTA
The Content Conversation Continues

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Wednesday, September 18 • 10:30am - 11:45am
The New Role of the PD in Successful Fundraising

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On-air fundraising is changing. These days, listeners have more options to access our content while avoiding our asks. Some core listeners are spending less time listening. Crowd-funding and other online initiatives may be impacting the general fundraising culture and the expectations of our listeners. Meanwhile, new fundraising strategies, including sustainer campaigns, are influencing the sound and rhythm of our on-air drives in both positive and negative ways. And many of us are puzzling about the best ways to coordinate our evolving fundraising efforts on digital platforms with what we should be doing on the air. This session explores the PD's leadership role in improving the sound and effectiveness of our fundraising on all platforms, our changing relationship with listeners and givers, techniques to reduce on-air fundraising minutes and retain listeners, and effective year-round on-air acquisition as a key strategy to limit on-air fundraising.

avatar for Barbara Appleby

Barbara Appleby

Partner, Appleby Arganbright
Barbara Appleby is co-founder and partner in Appleby Arganbright Sustainable Revenue Solutions and a fundraising veteran of more than 20 years. Her professional public media experience ranges from leadership positions with NPR, Minnesota Public Radio and American... Read More →
avatar for Valerie Arganbright

Valerie Arganbright

Partner, Appleby Arganbright
Valerie Arganbright, co-founder and partner of Appleby Arganbright Sustainable Revenue Solutions, is recognized as one of the leading sustaining member program experts in the industry. She has championed the effort to create sustainable revenue programs in public media and other non-profits... Read More →

Wednesday September 18, 2013 10:30am - 11:45am EDT
Hanover C/D

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