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SEPTEMBER 17-19, 2013 ----  Hyatt Regency ATLANTA
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Thursday, September 19 • 11:00am - 12:15am
Walking the Line Between Audience & Mission for Triple A Stations

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Public radio contemporary music stations walk the line between the need to grow audience in a competitive environment and the idea that we seek to achieve a mission to enrich our communities.  If we focus strictly on growing audience, we can lose sight of our mission.  But if we focus strictly on our mission, we run the risk of stagnating and losing sight of our own growth potential.  Despite our best efforts to accomplish both, sometimes these two goals seem at odds with each other.  In this session, we’ll explore ways in which ratings and community service successfully co-exist.


Moderators
avatar for Mike Henry

Mike Henry

Chief Executive Officer, Paragon
Mike Henry is chief executive officer of media consulting firm Paragon and a partner in Media Mechanics, a 2012 Peabody Award winner. Henry has over 30 years experience working in and for public radio stations.  His radio career began in 1979 at college radio WUOG-FM in Athens, Georgia.  Since then, his public radio consulting has included NPR’s Morning Edition and All Things Considered... Read More →

Speakers
avatar for Mark Abuzzahab

Mark Abuzzahab

Program Director, KKXT
Mark Abuzzahab is program director for KXT 91.7 FM. Before joining KXT in June 2011, he was music director at KGSR in Austin. Abuzzahab has also held the position of music director at KBCO in Denver, WNCS in Burlington, Vermont and WOXY in Cincinnati, Ohio. In Minneapolis, he was an on-air personality at both KTCZ and KREV (REV-105). Abuzzahab is the recipient of notable industry awards such as FMQB’s 2008 and 2011 Triple-A Music Director... Read More →
avatar for Rita Houston

Rita Houston

Program Director, WFUV
Rita Houston, program director at WFUV, is a nationally recognized tastemaker filled with a broad knowledge and passion for music. She shapes the musical direction of WFUV's acclaimed and unique music format. Firmly based in the greatest city in the world, Houston's music mix brings 'rock for grownups' diversity to the left end of the New York radio dial. Well-known for her rapport with artists, Houston books the... Read More →


Thursday September 19, 2013 11:00am - 12:15am
Hanover E

Attendees (3)