SEPTEMBER 17-19, 2013 ----  Hyatt Regency ATLANTA
The Content Conversation Continues

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Tuesday, September 17 • 2:45pm - 3:45pm
Commercial Classical is Dead: Long Live Commercial Classical

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Commercial classical is almost extinct and public classical stations are in the ascendant. It is a more sustainable funding model, but what about the programming? Some that have always been non- profit may lull themselves into thinking that the decline of commercial classical is an automatic endorsement of the way they are programming. But is it? Join us as we explore classical programming orthodoxies and reconcile them with the best programming practices of formerly commercial classical stations. You’ll learn what they are still doing and why. You’ll also walk away with a list of questions to ask yourself so you can better define what you do and why you do it.

avatar for Matt Abramovitz

Matt Abramovitz

Program Director, WQXR
Matt Abramovitz is program director at WQXR and responsible for everything that happens on the air. On any given day, he works with the staff on the daily playlists, hosting, production pieces and specialty shows. Matt caught the broadcasting bug as a high school... Read More →
avatar for Bryan Lowe

Bryan Lowe

Program Director, KING-FM
Bryan Lowe has served as program director of Classical KING FM 98.1 since 2005.  Before coming to KING FM in 1979 as an on-air host, Lowe worked at commercials stations in the rock, country, jazz and easy listening formats.  In addition to his work at KING FM as an... Read More →
avatar for Bill Lueth

Bill Lueth

President KDFC–SF and Vice President, USC Radio-LA, KDFC/KUSC
Bill Lueth is president, KDFC–SF and vice president, USC Radio-LA at KDFC/KUSC. Lueth is a former announcer/PD/ops guy, and one of at least 25 people who claim to have reinvented classical radio.  He was the morning host and program director at Classical KDFC... Read More →

Tuesday September 17, 2013 2:45pm - 3:45pm EDT
Hanover C/D

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