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SEPTEMBER 17-19, 2013 ----  Hyatt Regency ATLANTA
The Content Conversation Continues
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Thursday, September 19 • 11:00am - 12:15pm
CLASSICAL Format Part II

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Whatever their individual successes, and in stark contrast to the impressive support infrastructure that has blossomed around the news-and-information format in public media, classical stations have largely gone it alone, with few opportunities to share knowledge, content, or resources. But is that a problem of supply – or of demand?  We’ll continue the conversation begun the day before about charting a new course of communication in the classical arena, touching both “big picture” strategy and advocacy, as well as on nut-and-bolts issues as audience and programming research, digital rights-and-asset management, and best practices in such areas as fundraising, marketing, and community engagement. 

 (See  Part 1: Wednesday 3:30 Session)

Moderators
avatar for Tom Thomas

Tom Thomas

Co-CEO, Station Resource Group
Tom Thomas is co-CEO at Station Resource Group, an alliance of leading public radio stations focused on strategy, policy, and innovation. He has inspired advances across almost every aspect of public media at both local and national levels. He has shaped key policies... Read More →

Speakers
avatar for St.John Flynn

St.John Flynn

Program Director, Classical 91.7/Houston Public Media
St.John Flynn is program director at Classical 91.7/Houston Public Media. Born and raised in the U.K., St.John came to the U.S. in 1986 to attend graduate school at the University of Georgia.  He arrived in Houston, TX, in 2008 to take the position of program... Read More →
avatar for Graham Parker

Graham Parker

General Manager and Vice President, WQXR
Graham Parker is the general manager and vice president of WQXR, the most listened to classical station in the country and New York’s only all-classical station. Over the past two years, Parker has overseen and implemented an ambitious growth plan that... Read More →
avatar for Ben Roe

Ben Roe

Managing Director, WGBH/WCRB
Benjamin K. Roe is managing director, Classical Services at WGBH/WCRB, in Boston. Roe guides the overall classical strategy for WGBH, including programming, live performances, special events, videos, podcasts, apps, and its five online classical channels... Read More →

Thursday September 19, 2013 11:00am - 12:15pm EDT
Hanover A/B
  Breakouts

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