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SEPTEMBER 17-19, 2013 ----  Hyatt Regency ATLANTA
The Content Conversation Continues
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Thursday, September 19 • 2:30pm - 3:45pm
Using News Personas for Strategy and Design

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There are a gazillion places to go for news, so why do people choose our on-air or online services? How do we or don’t we fit into people's media diets? To get a handle on these questions NPR Audience Insight & Research and Digital Services launched a multi-platform study in 2013 to gain more insight into our news consumers.  In this session, we will profile the different news consumer segments and highlight audience opportunities for the future. This session will show how these archetypes or profiles of our audience ‘types’ can be used to inform station strategy for both broadcast and digital.


Speakers
avatar for Lori Kaplan

Lori Kaplan

Director, Audience Insight & Research, NPR
Lori Kaplan is director, Audience Insight & Research at NPR, and has provided strategic recommendations to all areas of NPR’s operations since 1997. Since arriving, Kaplan has played a critical role in developing pricing models. She launched NPR’s audience advisory panel that allows for immediate feedback public media questions, and is involved in the development of digital products and measurement... Read More →
avatar for Steve Mulder

Steve Mulder

Director, User Experience & Analytics, NPR
Steve Mulder is director of User Experience & Analytics at NPR Digital Services, where he supports NPR stations across the country in online audience growth and engagement. Through his expertise in digital strategy, design, usability, and business intelligence, he delivers products, services, and consulting that help stations become as powerful online as they are on air. Recently, he's been focused on creating a new... Read More →


Thursday September 19, 2013 2:30pm - 3:45pm
Hanover C/D

Attendees (8)