SEPTEMBER 17-19, 2013 ---- Hyatt Regency ATLANTA
The Content Conversation Continues
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There are a gazillion places to go for news, so why do people choose our on-air or online services? How do we or don’t we fit into people's media diets? To get a handle on these questions NPR Audience Insight & Research and Digital Services launched a multi-platform study in 2013 to gain more insight into our news consumers. In this session, we will profile the different news consumer segments and highlight audience opportunities for the future. This session will show how these archetypes or profiles of our audience ‘types’ can be used to inform station strategy for both broadcast and digital.