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SEPTEMBER 17-19, 2013 ----  Hyatt Regency ATLANTA
The Content Conversation Continues

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Wednesday, September 18 • 1:30pm - 3:30pm

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This year's meeting will center on a discussion of current issues for news and information stations in all sizes of markets. We'll share efforts underway at your stations and, In light of so many stations making changes in middays, trends in that daypart.  The meeting includes some presentations including the following, with ample time for discussion throughout.

1) An update from RRC on current audience trends. Five years ago SRG and CPB challenged the public radio system to grow the audience on all platforms, especially radio, for which listening was flat after many years of growth.  Now that we are through the transition to PPM, how are we doing? Are we growing the audience?  Discussion will follow.

2)  Two of the top system researchers will give an update on how the latest, PPM-informed knowledge enhances our understanding of listener behavior.  With 3 full years of PPM in most major markets we can now more precisely see how listening  actually works, especially in listening occasions and durations. They'll provide insight into how Program & Content Directors, can use this knowledge to better serve our listeners. we'll particularly look at listening patterns in that depart. Again, discussion following.

Be on time as there's lots to cover!



Style, SAMTA
avatar for Jeff Hansen

Jeff Hansen

Program Director, KUOW
Jeff Hansen, program director at KUOW since 2000, is a Minnesota native whose public broadcasting career spans 32 years. He holds a BA in sociology from Northland College, Ashland, Wisconsin. Jeff has also served as program director at KERA in Dallas, KPFT in Houston, and WERU in Blue Hill Falls, Maine. He started his career in public radio in Madison, WI as a talk show host/producer at both WORT and Wisconsin Public... Read More →

avatar for George Bailey

George Bailey

President, Walrus Research
George Bailey is president at Walrus Research, an independent audience research firm with an established record of quantitative and qualitative projects for public radio stations, national producers and networks. His non-proprietary publications for major research projects include Grow The Audience, Audience 2010, NPR’s Local News Initiative and all of the PRPD Core Values studies. All are available for download.
avatar for Craig Oliver

Craig Oliver

Public Radio Consultant
Craig Oliver is an audience research and programming consultant for public radio. He manages the Benchmarks for Public Radio Fundraising project for Greater Public (formerly DEI), in which fundraising revenue and audience metrics are merged for a unique perspective on giving. As audience research consultant to PRI, Oliver is the person who figures out how many people listen to national programs. He also analyzes research... Read More →
avatar for Dave Sullivan

Dave Sullivan

Manager of PPM Client Services, Radio Research Consortium
Dave Sullivan is now in his sixth year as RRC's manager of PPM Client Services, assisting non-commercial radio stations in the top-50 markets with their audience research. Sullivan served as senior training specialist at Arbitron from 2000 to 2007 and his background in radio also includes sales experience with WWMX-FM and WBAL-AM in Baltimore, MD, as well as underwriting experience with WTMD-FM in Baltimore, MD... Read More →

Wednesday September 18, 2013 1:30pm - 3:30pm
Hanover C/D

Attendees (20)