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SEPTEMBER 17-19, 2013 ----  Hyatt Regency ATLANTA
The Content Conversation Continues

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Tuesday, September 17 • 2:45pm - 3:45pm
Maximizing Your Program Investment: Curating, Repurposing and Segmentation

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Many stations are looking at the idea of segmentation and how it can change their current national/local model. Curating segments into schedules gives stations the ability to shape stories for their local audiences and build their own brands within their communities.  This session will explore how various stations around the country are integrating curated content within their regular programming. We’ll hear from a variety of stations (large and small) about how they approach the idea, why they think it’s important and how they manage the technical aspect of integrating segments into their schedules with little or no resources.  The BBC and PRI will also join the panel to discuss how they’re working closely with stations to provide high quality, daily packages aimed directly at US audiences.

avatar for Jon Hoban

Jon Hoban

Chief Content Officer, KJZZ
Jon Hoban is the chief content officer for KJZZ in Phoenix. Hoban has two decades of experience in public media, including leading and developing staff to produce high-quality, innovative content while increasing the listener and member base. During his career, he has created, produced and marketed nationally-syndicated programs. Hoban has led large and small market public media organizations, and has overseen all... Read More →
avatar for Robert Hugh-Jones

Robert Hugh-Jones

Partner Hub Editor, BBC
Robert Hugh-Jones As editor of the BBC’s Partner Production Hub since 2012, Hugh-Jones provides curated BBC content to partner stations around the world. For several years prior, he was managing editor of The Takeaway in New York and PRI’s The World in Boston. He was previously The World’s London editor for the radio show, while pioneering a project to re-version The World’s content for the BBC's... Read More →
avatar for Kathy Merritt

Kathy Merritt

Vice President of Content Strategies and Development, Public Radio International
Kathy Merritt is vice president of Content Strategies and Development for Public Radio International. She identifies new talent, production and business partners in support of PRI’s mission and the growth of its content portfolio. Before joining PRI, Merritt was senior director, Radio Program Investments, at CPB, where she administered the Radio Program Fund. Merritt began her career at WFAE in Charlotte, NC. As... Read More →
avatar for Bill Radke

Bill Radke

Morning Host, KUOW
Bill Radke created and hosted the NPR-distributed humor show Rewind. He also hosted APM's Weekend America and Marketplace Morning Report. Now he's hosting mornings at KUOW-FM Seattle.

Tuesday September 17, 2013 2:45pm - 3:45pm
Hanover F/G

Attendees (10)