Lori Lewis is director of digital and social strategies at Jacobs Media. Her radio career spans over 20 years starting out as an on-air talent at high profile stations such as Active Rock WXTB (98ROCK) Tampa, FL, to a decorated program director for stations such as Rock B104 in Baltimore. In 2008, Lewis moved back to her hometown, Green Bay, WI, to serve as multimedia content manager and create a comprehensive digital and social program for Midwest Communications. In March 2011, Lewis was tapped by Jacobs Media to serve as director, digital and social strategies. As a strategist, Lewis collaborates and helps brands with fan development on digital and social platforms. Lewis teaches the behaviors behind all of the platforms, and analyzes what channels will meet the goals of each client to strengthen the long-term health of their assets, and increase the bottom line.