SEPTEMBER 17-19, 2013 ----  Hyatt Regency ATLANTA
The Content Conversation Continues

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Valerie Arganbright

Appleby Arganbright
Valerie Arganbright, co-founder and partner of Appleby Arganbright Sustainable Revenue Solutions, is recognized as one of the leading sustaining member program experts in the industry. She has championed the effort to create sustainable revenue programs in public media and other non-profits for several years.  As the director of Membership at MPR, she launched and managed one of the most comprehensive and successful sustaining member programs in the country – with more than 60% of its members now sustainers.  Arganbright led the successful effort to decrease the number of drive days by 30% as a result of the sustainer increase.  While at MPR, Arganbright also launched the Classical South Florida membership program. Arganbright has experience in most aspects of public media, including on-air announcing, broadcast operations, on-air fund drive execution for radio and TV, generating business underwriting, and soliciting major and capital campaign gifts. In addition, Arganbright has managed multiple staff and multi-million dollar budgets.

My Speakers Sessions

Wednesday, September 18

10:30am EDT